Often you hear companies say: no we shouldn’t ask the user what they want. And I agree with that statement. Asking your user what they want will lead to an…
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When I first started out, UX research was still a vague concept and focussed solely on studying the experience of the user while interacting with your design/product. And there are…
User interviews are a foundational user-centered design method that fits great when you’re planning on qualitative research. And then there are still different types of interviews you could do. The…
A journey map sometimes called a customer journey map, is a compact visual of the journey a customer makes in several phases while interacting with your product and/or brand. This…
