There are many different explanations of what UX research is. Some say we’re a type of investigator, of the user, and of the context. Others call it the practice of…
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Interviewing your users often leads to insights into their core experience. Through interviews, you can gain knowledge about the problems your users are facing, how they face them and what…
Often you hear companies say: no we shouldn’t ask the user what they want. And I agree with that statement. Asking your user what they want will lead to an…
When I first started out, UX research was still a vague concept and focussed solely on studying the experience of the user while interacting with your design/product. And there are…
User interviews are a foundational user-centered design method that fits great when you’re planning on qualitative research. And then there are still different types of interviews you could do. The…
A journey map sometimes called a customer journey map, is a compact visual of the journey a customer makes in several phases while interacting with your product and/or brand. This…
